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Megumi's Guide to Original Sushi.pdf
2 hours ago | Comment
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Barack Obama won using 'old school' technology, says David Plouffe
7 days ago | Comment
David Plouffe, who masterminded Barack Obama's lauded web 2.0 presidential campaign, today admitted that it was "old school" technology including emails and TV advertising that propelled the campaign to victory and not Facebook and Twitter.
Obama's campaign had been feted as a successful example of harnessing modern digital media, including social networking websites, to win campaigns.
However, Plouffe, speaking at the Cannes Lions International Advertising Festival, admitted that much older web technologies and a good dose of old-fashioned TV advertising were chiefly responsible for the victory.
"It was a historic marriage, in US politics at least, between digital technology and grassroots [campaigning]," he said.
"We did have a big Facebook presence and MySpace. When we started, Twitter wasn't really around, it was at the end. The real drivers were old school, email and web [traditional websites for the campaign]. We did build a social networking [presence] but it was web and email."
Plouffe said that the campaign, which included a massive amount of classic door-to-door campaigning, harvested 13m email addresses. During the course of the presidential race more than 1bn emails were sent and people made 4m donations online. Total online donations topped a record $500m (£307m), with the average amount $85. However, Plouffe was quick to debunk another myth, that the Obama campaign was a pioneer of online donation..
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David Plouffe: The Art of the Possible
3 hours ago | Comment
My biggest inspiration in 2009: Obama's campaign.
Here's the film DDB created that was shown before David Plouffe, Obama's campaign manager spoke, at the Cannes festival.
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Hypocrisy is boundless: the whole world is mourning the death of the biggest pedophile in history but few care about masses brutalized in..
1 day ago | Comment (1)
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Zai - my new boy and hero
1 day ago
Number of photos: 17Our new boy was born at home with help from an experienced Austrian midwife. Anja and Zai are my heroes.
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Jan and Jun
1 day ago
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Sputnik Observatory For the Study of Contemporary Culture
2 days ago | Comment
Fabulous new project and website. It's the result of a two-year collaboration with New York-based Sputnik, Inc., an organization that documents contemporary culture through intimate video interviews with hundreds of leading thinkers in the arts, sciences and technology, covering a wide range of topics.
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U.S. Innovation Threatened: http://bit.ly/1N3Rg
3 days ago | Comment
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Gut Instinct’s Surprising Role in Math - NYTimes.com
3 days ago | Comment
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Prototype - Location, Location - It Still Pays to Be Near - NYTimes.com
3 days ago | Comment
IN a business world linked by electronic networks and cheap, nearly instantaneous communications, physical location shouldn’t matter.
But it does.
Aspiring editors still move to New York, home to a huge share of the nation’s trade publishers. Many musicians still pack their bags for Nashville. Would-be entrepreneurs still flock to Silicon Valley, and for those who don’t make the move, leading venture capital firms often come to them, by setting up offices in tech centers around the world to be closer to new sources of talent. Advances in technology “were supposed to make place unimportant, but in fact, the opposite has happened,” said Richard Florida, author of “Who’s Your City?: How the Creative Economy is Making Where to Live the Most Important Decision of Your Life.” -
100 Incredible Lectures from the World’s Top Scientists
7 days ago | Comment
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Like me: "If you're not living life on the edge, you're taking up too much space. L.Shlain" via @cathybrooks
7 days ago | Comment
