Noovo.com - What's noo?

A post by Steve Jurvetson on the Top Ten Trends Debate from the Churchill Club May event. (PODCAST)

Josh Kopelman:

Trend #1: The rise of the “Implicit” Internet. Historically, the web delivered most of its value by satisfying explicit user actions – a user entered a search query on Google, a user entered a review on Yelp, a user added their friends on Facebook.

However, as people spend more time online (and perform more of their activities online), they are leaving a trail of “digital breadcrumbs” exposing data about themselves. The result is an immense amount of implicit data on a user. Netflix knows what movies I watch and like. Apple knows what music I purchase and listen to…

However, until now that data has existed in silos. There has been no easy way for me (as a user) to access and benefit from that data. The next big wave of Internet value creation will come to those companies that can deliver value based on the implicit use of these data sources - by taking advantage of these existing data repositories in novel ways.

Trend #2: Venture Capital 2.0. Venture Capital has underwritten most of the transformative software and Internet companies for the last twenty years. However, changing economics (for both startups and venture funds) combined with changing markets, will have a dramatic impact on the venture capital industry.